Instagram Growth Strategy

KEY FEATURES OF INSTAGRAM

  1. Posts (In-Feed): permanent content that appears on your profile
    • Best for showcasing brand identity and products, announce launches
  2. Stories: temporary content that disappears after 24 hours
    • best for behind the scenes or interactive content
  3. Reels: short, engaging videos idea for storytelling, tutorials or trends
    • reels help increase visibility as IG promotes these to wider audiences
    • similar color palette and tone as photos, use overlays or consistent fonts, ensure the reel's cover aligns with your overall feed
  4. Highlights: Saved stories organized into categories on your profile
    • Great for FAQ's, about us section, product tutorials, customer testimonials, highlighting events, partnerships or press features

BEST PRACTICES


Revision #4
Created 19 December 2024 00:51:51 by maiya.dworkin
Updated 19 December 2024 23:32:47 by maiya.dworkin