Overarching Marketing Playbook

1. BRAND IDENTITY

2. TARGET CUSTOMER + COMPETITOR ANALYSIS

3. MARKETING CHANNELS + CONTENT STRATEGY/ONLINE PRESENCE

5. LAUNCHING A MARKETING CAMPAIGN

6. INFLUENCER MARKETING AND PARTNERSHIPS

7. CUSTOMER/COMMUNITY ENGAGEMENT + RETENTION

8. EVENT MARKETING

9. STRATEGIC GROWTH

10. MEASURE YOUR RESULTS
















Revision #6
Created 19 December 2024 00:50:41 by maiya.dworkin
Updated 20 December 2024 21:48:01 by maiya.dworkin