Pinterest Strategy
1. Set Up a Business Account
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- gives you access to analytics, ads
- special tools like Rich Pins (automatically pull extra details from your website (like price, availability, and descriptions) and display them on your Pinterest pins, keeping the information updated in real time) and a Shop tab (a storefront on your Pinterest profile where users can browse and shop your product catalog directly, with links leading to your website for easy purchases)
- Optimize Your Profile: Use your logo as your profile picture, write a compelling bio with relevant keywords, and include a link to your website
2. Develop a Pin Strategy
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- Pin consistently: Aim to pin regularly (10–20 pins per day), mixing your original content with repins of related, high-quality pins
- You can use a scheduling tool such as Tailwind
- Use high quality images: visuals with consistent branding, incorporating your logo, product shots, and brand colors
- Vertical pins: Use vertical images (2:3 aspect ratio) for better visibility. Pinterest recommends 1000 x 1500 pixels
- Rich pins: Enable Rich Pins to automatically sync information like pricing, availability, and product descriptions from your website
- Pin consistently: Aim to pin regularly (10–20 pins per day), mixing your original content with repins of related, high-quality pins
3. Create Engaging Boards
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- Organize Boards Strategically: Group pins into themed boards (e.g., "Product Ideas," "DIY with [Product Name]," "Gift Ideas," "Seasonal Favorites").
- Incorporate Keywords in Board Titles and Descriptions: This improves search visibility
- Include User-Generated Content (UGC): Create a board to showcase how customers use your products
4. Focus On Content that Drives Engagement/Sales
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- Lifestyle Pins: how your product fits into everyday life or how it solves a problem for customers
- How-To and Tutorials: Share practical uses for your products through step-by-step guides
- Seasonal and Trending Content: Create pins that tie into holidays, seasons, or trending topics to stay relevant
- Infographics: Summarize key product benefits or ideas in a visually appealing infographic
- Bundle Suggestions: Showcase complementary products in styled photos to encourage upselling
5. Leverage SEO
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- Use Keywords Strategically: Include relevant keywords in your pin titles, descriptions, and board names to make your content discoverable
- Hashtags: Use a few relevant hashtags to enhance discoverability, but don’t overuse them
- Alt Text for Pins: Add descriptive alt text to images to improve SEO and accessibility.
6. Link Back to Your Website
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- Clickable Pins: Ensure every pin links to a relevant product page or blog post on your website
- Landing Pages: Create Pinterest-friendly landing pages optimized for conversions with clear calls-to-action (i.e., “Buy Now,” “Learn More”)
7. Utilize Pinterest Analytics
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- Track Performance: Use Pinterest Analytics to monitor which pins and boards drive the most engagement and traffic
- Refine Strategy: Focus on creating more of the content that performs well and experiment with new approaches based on insights
8. Use Pinterest Ads for Amplification
- Promoted Pins: Boost your most popular pins to reach a larger audience
- Targeting: Use Pinterest’s ad targeting to reach specific demographics, interests, and behaviors
- Shopping Ads: Showcase your products directly to users with high purchase intent
9. Engage with Your Audience
- Collaborative Boards: Create boards where users can pin their own ideas or photos featuring your products
- Comment and Save: Engage with other users by commenting on and saving their pins to build relationships
- Respond to Followers: Reply to any comments or questions on your pins to foster community
10. General Marketing Strategies
- Integration: promote pins on social, include links to boards in email campaigns and add pinterest widgets to your site
- Influencer Collabs: pin partnerships (influencers showcasing your product), sponsored content (have influencers create tutorials or reviews)
- UGC (User Generated Content): create a branded hash tag and encourage customers to use it, pin reviews and testimonials