Prioritization and Reasoning: Does it taste good to people who enjoy high quality tea?

TLDR: The Tea Tavern's highest priority when determining if to sell tea is if the tea tastes good.

The Tea Tavern finds the following to be current situations.

•  For Americans, tea (Camelia Sennesis) beverages are often known as a bitter, astringent, boiled leaf juice that allegedly has less caffeine than most other products that contain caffeine and some kind of health benefit. 
• There are products that exist, which are currently more popular and more harmful than tea where the Tea Tavern operates.
  • Alcoholic beverages, such as beer, wine, whisky, etc...
  • Sugary beverages, such as sodas, juices, etc...
• The Tea Tavern operates in areas where there are products that are more likely to be less beneficial, that are better understood, and that have more culture around them than the products that the Tea Tavern serves.
  

In a way, the Tea Tavern looks at this as a "a habit change must happen" if people are to become healthier and achieve a better life.
In particular, a habit or habitual preference for less supportive products.

Based on previously found research (TODO: FIND REFERENCE), it is effective to pull people into something familiar, and based on habit development research (TODO: FIND REFERENCE), development of the new habit is much more likely if it is pleasant.

With these two concepts in mind, the founders of the Tea Tavern decided that high quality tea was an effective starting point for improving people's lives. High quality teas will have a wide variety of factors that affect the flavor, health, and culture around tea. For people who are use to alcoholic beverages and even sodas, these aspects are shared with tea.

Similar to how wines are sometimes known to improve with age, so are some teas. There are "2020, Red, Pasa Robles, Wine" and there are "2017, Taiwanese oolong teas".    
Similar to how there are different methods of processing coffee (ex. dark roast, light roast), there are different methods of processing tea (ex. white tea, black tea).
Similar to how some people prefer the taste of a sweet wine over the taste of a dry wine, some people have a preference for fruitier teas over grassier teas.

Items such as these make tea feel similar, but this also means that not all people will like the same tea. As a result, high quality tea is important to not only enhance a good experience but to stem poor experiences. When someone drinks a tea, if they like the flavor, it will be a great experience; if they dislike the flavor, it is less likely to be a ruinous experience.

There are individuals who love fruity flavors and hate grassy flavors. With low quality teas, these individuals may just decided "no, I hate this and don't think it is worth trying more", however with high quality teas, the disgust is more likely to be stemmed. Perhaps enough to say "I understand what others enjoy, but I just do not enjoy this myself". As a result, there is a greater opportunity to generate interest and non-destructive disgust in tea; rather they may learn that there is a dark fruit (like plum) flavor that some teas have, that they really love, and need to think about more, such as they may with other beverages.

It is worth noting that the Tea Tavern can succeed enough to become the ubiquitous product of a given area, or even become the aforementioned "less supportive" product. The Tea Tavern needs to accept that change will need to occur over time in order to continue the mission. If it is found that the other products on the market are indeed better than the Tea Tavern's products, then we must change to continue the mission. If it is found that "better" means that the Tea Tavern's products are not bettering people's lives or even causing more harm than betterment, then this business should not be operating.