Reasoning and Prioritization Matrix: Does it taste good to people who enjoy high quality tea?

TLDR: The Tea Tavern's highest priority when determining if to sell tea is if the tea tastes good.

TheCurrently, when selecting tea inventory, the Tea Tavern findsmakes decisions within the following tocontext: be current situations.

•  For Americans, tea (Camelia Sennesis)Sennesis) beverages areis often knownperceived as a bitter, astringent, boiled leaf juicejuice. thatMany allegedlybelieve tea has less caffeine than most other products that contain caffeine andand/or some kind ofother health benefit.benefits. 
• ThereThe areTea productsTavern operates in areas where other beverages that exist, which are currently more popular andare morealso harmful thanto teaone's wherehealth. theThese Tea Tavern operates.include:
  • Alcoholic beverages, such as beer, wine, whisky, etc...
  • Sugary beverages, such as sodas, juices,synthetic etc...fruit or vegetable juices that purport health benefits that are false, and boutique beverages, such as vitamin-enhanced water that are in reality little better than soda. 
    
  • Alcoholic beverages 
  • High-caffeine beverages such as energy drinks, bottled iced coffees, and others that also usually contain unhealthy amounts of sugar or other detrimental substances.
• The Tea Tavern operates in areas where products, though not beneficial to the consumer, have a deep, embedded cultural familiarity and brand loyalty. 
  

The Tea Tavern believes this means to improve people's lives and encourage them to consume a healthier beverage like Tea Tavern teas, people must voluntarily change their habits. 

As numerous marketing research studies have found, there area productsnumber of ways to help people create new, healthier habits using proven methods pulled from behavioral science. 

Given the existing environment, coupled with the realization that areto moreimprove likelypeople's health and general well being drinking quality tea would have to bebecome less beneficial, that are better understood, and that have more culture around them than the products thathabitual, the Tea Tavern serves.

In a way, the Tea Tavern looks at this as a "a habit change must happen" if people are to become healthier and achieve a better life.
In particular, a habit or habitual preference for less supportive products.

Based on previously found research (TODO: FIND REFERENCE), it is effective to pull people into something familiar, and based on habit development research (TODO: FIND REFERENCE), development of the new habit is much more likely if it is pleasant.

With these two concepts in mind, the founders of the Tea Tavern decided thattheir starting point was high quality tea was an effective starting point for improving people's lives.teas. High quality teas willshare havemany of the same aspects as alcoholic beverages and even soda: they come in a wide variety of factorsflavors, thathave affectan the flavor, health, andestablished culture around tea.them, Forand peoplecan whobe seen as an indulgence. This offers some degree of familiarity that opens the door to habit creation. 

This is true on a more granular level as well. Jus as wines improve with age (and often increase in price as a result), or are usedemarcated toby alcoholicthe beveragesyear andof eventheir sodas,source crop or vineyard, teas also gain pedigree from these aspectsfactors. areJust sharedas witha tea.

2020, 

Similar to how wines are sometimes known to improve with age, so are some teas. ThereJust areas "2020,a Red,red wine bottle of Pasa Robles,Robles Wine"2020 andmay therebe arecoveted, "2017,so too is a Taiwanese oolong teas".2017 tea. 
Similar
Coffee tolovers howcan be discriminating about their roasts, possibly preferring a light roast over a dark roast, for example. Similarily, there are different methods ofused in tea processing coffeethat (ex.may darkalso roast,be lightpreferred roast),by therediscerning consumers, such as white teas or black teas.

Taste, of course, is the ultimately factor when people are differentchoosing methodswhat ofbeverage processingto drink. Here, too, tea (ex.offers whitejust tea,as blackwide tea).
Similaran toarray howas other less healhy options. Just as some people prefer the taste of a sweet wine over the taste of a dry wine, some people haveor a preferencelager rather than a stout, tea drinkers ofen split themselves into camps that prefer grassier teas or fruitier teas, for fruitierexample. teas over grassier teas.

ItemsThese suchaspects as these makeof tea feelculture similar,help buttea thisseem alsoa meansbit thatfamiliar noteven all people will liketo the sameunitiatied. tea.Still, Asoffering aonly result,the highhighest quality tea is important to not only enhanceelevates the experience when someone enjoys it, but also helps mitigate the potential negaive impact of disliking a goodtea. For example, if someone tries a grassy tea but doens't enjoy it, they can still be pointed to a fruitier tea with a completely different taste profile that they will enjoy. Thus a poor initial exposure to tea does not become a ruinous experience but toinstead stem poor experiences. When someone drinksbecomes a tea,starting ifpoint theyfor likediscovery theof flavor,personal it will be a great experience; if they dislike the flavor, it is less likely to be a ruinous experience.preference. 

There are individuals who love fruity flavors and hate grassy flavors. WithWIth low quality teas, thesean individualsuniniatiated tea drinker may justhave decideda "no,distasteful Iexperience hatewith thisall varieties and don'tstop thinkexploring itthe istea worthworld tryingaltogether. more",They howevermay witheven highgrudgingly decide that while they can see the appeal for other people, tea simply does not appeal to themselves. Higher quality teas,teas the disgust is more likely to be stemmed. Perhaps enough to say "I understand what others enjoy, but I just do not enjoy this myself". As a result, there isoffer a greater opportunity to generate interest and non-destructive disgust in tea; ratherinsteal theyof may"all learntea" thatnot theretasting isgood, a new tea drinker will have the opportunity to try, say, a dark fruit (like plum) flavor that some teas have, that they really love, and need to think about more,tea such as theyplum mayand withrealize otherthere beverages.

is

more exploration to be done.

It is worth noting that the Tea Tavern can succeed enough to become theso successful it evenutally becomes a ubiquitous beverage product ofwithin a given area,area. or even becomeHowever, the aforementioned "less supportive" product. The Tea Tavern needs to accept that change willonly needoccurs over time, and be willing to occurinvest overthat time in order to continue the mission.

If it is founddiscovered that the other products on the market areare, indeedin fact, better in health benefits and quality than the Tea Tavern's products, then wethe Tea Tavern must adapt and embrace change to continue theits mission. IfAnd, it is found that "better" means that theif Tea Tavern'sTavern products aredo not betteringbetter people's lives or evensomehow are causing more harm than betterment,improving thenhealth, than this businessbusinesss should not be operating.exist.