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1. BRAND IDENTITY Brand Story Mission/Vision: Clarify what your brand stands for and the long term goals Sustainability: if applicable highlight how your brand incorporates eco-friendliness or supports social causes Brand Aesthetic: Cohesive vi...

Define Target Audience Demographics (age, gender, location) Interests and Values Pain Points Brand Identity Brand Story (share why you started the business and what makes your product unique) Visual Aesthetic (develop a cohesive feed with speci...

    General Marketing Acronyms + Terms Customer Journey: the process a customer goes through from learn about your product to making a purchase stages: awareness -> consideration -> purchase -> retention Buyer Persona: a detailed description of yo...

1. Set Up a Business Account gives you access to analytics, ads special tools like Rich Pins (automatically pull extra details from your website (like price, availability, and descriptions) and display them on your Pinterest pins, keeping the informati...

PRODUCT COPY Format Product Name Short Bio Origin and Craftsmanship (drop down for info) Flavor Profile (drop down for info) Benefits (drop down for info) Brewing Instructions (drop down for info) Example: Osmanthus Oolong – A Wildcrafted Floral M...

Home Page Layout   1. Notification Bar  -rotate 3 messages as a carousel style notification bar (normally some type of promotion), use eye catching color -i.e. Free shipping, gift with purchase, sign up for email list and receive ______% off (directed to a...