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Herbal / Tisane (Including herbal mixtures)
Herbal tea refers to any plant, besides tea (camellia sinensis), that is steeped like tea. Flowers Berries Nuts camellia crassicolumna
Herbal Infusion
Purple
Ancient tree
Oxidation
Roasting
Withering
Yuán Shēng Tuó
The name Yuán Shēng Tuó is coined by Li Shulin referring to a technique for the artisan fermentation of very small batches of Pu'er. In contrast to the industrial Wò Duī 渥堆 (“Moistening and Piling”) process and the smaller scale Xiǎo Duī Zi 小堆子 (“Small Pile”) ...
2024-12-8 Logos
Gongfu Cha (Tea) Basics
Please keep in mind that Gongfu is a very wide-spread practice with no rigid formula or recipe in a cook book. Rather, Gongfu is an ever-flowing river, constantly adapting to the unique styles, producing unique tastes for those who practice it. Basic Tea ...
Why Measure the Quantity of Tea to Use
Review the following 3 images of the Tea Tavern's wild picked White, Green, and Oolong teas. How heavy do you think each is? These are dry leaves, that were processed very differently (See other chapters for an explanation of the different possible forms ...
Additional Terminology
Water Recipes
How To Make Tea Curious Water Materials & Tools You'll Need Base water — either purified, reverse osmosis, or distilled water, which are all waters that have had the minerals removed from them through various methods. They serve as a blank slate fo...
Overarching Marketing Playbook
1. BRAND IDENTITY Brand Story Mission/Vision: Clarify what your brand stands for and the long term goals Sustainability: if applicable highlight how your brand incorporates eco-friendliness or supports social causes Brand Aesthetic: Cohesive vi...
Instagram Growth Strategy
Define Target Audience Demographics (age, gender, location) Interests and Values Pain Points Brand Identity Brand Story (share why you started the business and what makes your product unique) Visual Aesthetic (develop a cohesive feed with speci...
Important Marketing Acronyms + Terms
General Marketing Acronyms + Terms Customer Journey: the process a customer goes through from learn about your product to making a purchase stages: awareness -> consideration -> purchase -> retention Buyer Persona: a detailed description of yo...
Pinterest Strategy
1. Set Up a Business Account gives you access to analytics, ads special tools like Rich Pins (automatically pull extra details from your website (like price, availability, and descriptions) and display them on your Pinterest pins, keeping the informati...
Traveling Tavern Supplies Checklist
The following are supplies that one should have when hosting a Traveling Tea Tavern tea table. Tea Preparation Table tea cups serving cups gaiwans pot water kettle and cleaner kettle piping tea towel water remineralizers tea tea for sale tongs ...
Table Signage
See attachment files for current printing document version. Social Media Sign This should have Tea Tavern Instagram codes on them, the tea-tavern.com website, and name of the business on it. If there is room for more social medias, they can be added, as wel...
Website Copy
PRODUCT COPY Format Product Name Short Bio Origin and Craftsmanship (drop down for info) Flavor Profile (drop down for info) Benefits (drop down for info) Brewing Instructions (drop down for info) Example: Osmanthus Oolong – A Wildcrafted Floral M...