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Reasoning and Prioritization Matrix: Is the tea likely to be healthier?
Assessing the relative healthiness of a tea is made within the following context: Different farming methods can impact the healthfulness of a tea. Key farming considerations include: Use of pesticides to prevent insect infestation of the tea plants Us...
Shu Pu-erh
Shu Pu'er, or Ripened Pu'er, refers to Yunnan tea that has been intentionally fermented to emulate the round, smooth flavor and earthy fragrance of Sheng Pu'er that has been naturally aged for 20+ years. Sources: https://westchinatea.com/tea/puer/shu/
Sheng Pu-erh
Sheng Pu'er (生普洱, Shēng Pǔ'ěr, "Sheng Pu'er"), briefly, is a minimally-processed tea made from a lineage of closely-related ancient tea trees in Yunnan, collectively known as dà yè zhòng 大葉種 ("Big Leaf Type"). Sheng Pu'er is processed very much like Green Tea....
Herbal / Tisane (Including herbal mixtures)
Herbal tea refers to any plant, besides tea (camellia sinensis), that is steeped like tea. Flowers Berries Nuts camellia crassicolumna
Herbal Infusion
Purple
Ancient tree
Oxidation
Roasting
Withering
Yuán Shēng Tuó
The name Yuán Shēng Tuó is coined by Li Shulin referring to a technique for the artisan fermentation of very small batches of Pu'er. In contrast to the industrial Wò Duī 渥堆 (“Moistening and Piling”) process and the smaller scale Xiǎo Duī Zi 小堆子 (“Small Pile”) ...
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Gongfu Cha (Tea) Basics
Please keep in mind that Gongfu is a very wide-spread practice with no rigid formula or recipe in a cook book. Rather, Gongfu is an ever-flowing river, constantly adapting to the unique styles, producing unique tastes for those who practice it. Basi...
Why Measure the Quantity of Tea to Use
Review the following 3 images of the Tea Tavern's wild picked White, Green, and Oolong teas. How heavy do you think each is? These are dry leaves, that were processed very differently (See other chapters for an explanation of the different possible forms ...
Additional Terminology
Water Recipes
How To Make Tea Curious Water Materials & Tools You'll Need Base water — either purified, reverse osmosis, or distilled water, which are all waters that have had the minerals removed from them through various methods. They serve as a blank slate fo...
Overarching Marketing Playbook
1. BRAND IDENTITY Brand Story Mission/Vision: Clarify what your brand stands for and the long term goals Sustainability: if applicable highlight how your brand incorporates eco-friendliness or supports social causes Brand Aesthetic: Cohesive vi...
Instagram Growth Strategy
Define Target Audience Demographics (age, gender, location) Interests and Values Pain Points Brand Identity Brand Story (share why you started the business and what makes your product unique) Visual Aesthetic (develop a cohesive feed with speci...