How to tavern the Tea Tavern
This book details the current requirements and processes for obtaining tea tavern supplies should be based on the the purpose/mission (vision?) statement/ultimate goal of the Tea Tavern:
The Tea Tavern brings people towards a happier, healthier life.
We currently do this best through community creation and education that is facilitated by tea.
Obtaining Tea Supplies
Each chapter details information about Tea Tavern vendors and how they work towards tavern goals.
The Phoenix Collection
Which goals align? Since the Tea Tavern's goal is to help people achieve a better, healthier lif...
West China Tea
Which goals align? Since the Tea Tavern's goal is to help people achieve a better, healthier lif...
Grass People Tree (GPT)
Which goals align? Since the Tea Tavern's goal is to help people achieve a better, healthier lif...
Tea Curious
Which goals align? Since the Tea Tavern's goal is to help people achieve a better, healthier lif...
Mei Leaf Tea
Which goals align? Since the Tea Tavern's goal is to help people achieve a better, healthier lif...
Mosscap Tea
Which goals align? Since the Tea Tavern's goal is to help people achieve a better, healthier lif...
Sacred Blossom Farm
Which goals align? Since the Tea Tavern's goal is to help people achieve a better, healthier lif...
General Business Supplies
Expectations of General Supplies
For all products Work with the financial team to determine how much of what products can be orde...
List of Current Viable Suppliers
https://www.kraftpackagingstore.com/ https://elevatepackaging.com/ https://purelabels.com/ ...
Tea Packaging
The Tea Container Currently, we use Kraft bags with an aluminum laminate inside (small sized), a...
Shipping Supplies
Shipping tape We currently order compostable shipping tape from the following places: Elevate...
Remaining Areas of Consideration
Printer ink for printing tea bag labels They are currently using general printer's ink. We don...
Expectations of Tea Supplies
The Tea Tavern's ultimate goal is to help people achieve a better, healthier life. To do that, we...
Reasoning and Prioritization Matrix: Does it taste good to people who enjoy high quality tea?
The Tea Tavern understands that cultural and habitual changes take place over long expanses of ti...
Reasoning and Prioritization Matrix: Is the tea likely to be healthier?
Assessing the relative healthiness of a tea is made within the following context: Different f...
Expectations of Marketing Practices
Marketing Agencies
Christina Copy Co. - Provides monthly newsletter and miscellaneous copywriting / digital marketin...
Methodologies
Health Benefits If health benefits are referenced in marketing, then the Tea Tavern must be able...
Overarching Marketing Playbook
1. BRAND IDENTITY Brand Story Mission/Vision: Clarify what your brand stands for and th...
Instagram Growth Strategy
Define Target Audience Demographics (age, gender, location) Interests and Values Pain Poin...
Important Marketing Acronyms + Terms
General Marketing Acronyms + Terms Customer Journey: the process a customer goes through...
Pinterest Strategy
1. Set Up a Business Account gives you access to analytics, ads special tools like Rich P...
Website Copy
PRODUCT COPY Format Product Name Short Bio Origin & Craftmanship Flavor Profile Benefits...
Home Page Layout
Home Page Layout 1. Notification Bar -rotate 3 messages as a carousel style notification ba...
Website Design Diagram
Record of desired website design: Subscription pop-up on desktop: Subscription Pop-u...
About Page
Short Version Headline: Example: A Timeless Tradition; A Modern Experience Brand Story: Sh...
Shipping and Return Policy
Shipping Policy At Tea Tavern, we strive to get your tea treasures to you as quickly as possible...
FAQ (also on website)
So what makes Tea Tavern's teas special?We care about the tea, our community, and helping our c...
Product Photos & How to Take Them
The Necessary Supplies A Ring Light with phone mount Large white sheet of paper (Last found ...
Expectations of Software Services
All inclusive chapter for software used by the Tea Tavern. For example: website, storage software...
The Tea Stand
Chapter with supplies and information for setting up a Tea Tavern Table.