How to tavern the Tea Tavern
This book details the current requirements and processes for obtaining tea tavern supplies should be based on the the purpose/mission (vision?) statement/ultimate goal of the Tea Tavern:
The Tea Tavern brings people towards a happier, healthier life.
We currently do this best through community creation and education that is facilitated by tea.
General Business Supplies
Expectations of General Supplies
For all products Work with the financial team to determine how much of what products can be orde...
List of Current Viable Suppliers
https://www.kraftpackagingstore.com/ https://elevatepackaging.com/ https://purelabels.com/ ...
Tea Packaging
The Tea Container Currently, we use Kraft bags with an aluminum laminate inside (small sized), a...
Shipping Supplies
Shipping tape We currently order compostable shipping tape from the following places: Elevate...
Remaining Areas of Consideration
Printer ink for printing tea bag labels They are currently using general printer's ink. We don...
Expectations of Tea Supplies
Our ultimate goal is to help people achieve a better, healthier life. To do that, we need to begi...
Reasoning and Prioritization Matrix: Does it taste good to people who enjoy high quality tea?
The Tea Tavern understands that cultural and habitual changes take place over long expanses of ti...
Reasoning and Prioritization Matrix: Is the tea likely to be healthier?
Assessing the relative healthiness of a tea is made within the following context: Different f...
Expectations of Marketing Practices
Marketing Agencies
Methodologies
Health Benefits If health benefits are referenced in marketing, then the Tea Tavern must be able...
Overarching Marketing Playbook
1. BRAND IDENTITY Brand Story Mission/Vision: Clarify what your brand stands for and th...
Instagram Growth Strategy
Define Target Audience Demographics (age, gender, location) Interests and Values Pain Poin...
Important Marketing Acronyms + Terms
General Marketing Acronyms + Terms Customer Journey: the process a customer goes through...
Pinterest Strategy
1. Set Up a Business Account gives you access to analytics, ads special tools like Rich P...
Website Copy
PRODUCT COPY Format Product Name Short Bio Origin and Craftsmanship (drop down for info) F...
Home Page Layout
Home Page Layout 1. Notification Bar -rotate 3 messages as a carousel style notification ba...
Expectations of Software Services
All inclusive chapter for software used by the Tea Tavern. For example: website, storage software...
The Tea Stand
Chapter with supplies and information for setting up a Tea Tavern Table.