Expectations of Marketing Practices
Marketing Agencies
Methodologies
Health Benefits If health benefits are referenced in marketing, then the Tea Tavern must be able...
Overarching Marketing Playbook
1. BRAND IDENTITY Brand Story Mission/Vision: Clarify what your brand stands for and th...
Instagram Growth Strategy
Define Target Audience Demographics (age, gender, location) Interests and Values Pain Poin...
Important Marketing Acronyms + Terms
General Marketing Acronyms + Terms Customer Journey: the process a customer goes through...
Pinterest Strategy
1. Set Up a Business Account gives you access to analytics, ads special tools like Rich P...
Website Copy
PRODUCT COPY Format Product Name Short Bio Origin & Craftmanship Flavor Profile Benefits...
Home Page Layout
Home Page Layout 1. Notification Bar -rotate 3 messages as a carousel style notification ba...
Website Design Diagram
Record of desired website design: Subscription pop-up on desktop: Subscription Pop-u...
About Page
Short Version Headline: Example: A Timeless Tradition; A Modern Experience Brand Story: Sh...
Shipping and Return Policy
Shipping Policy At Tea Tavern, we strive to get your tea treasures to you as quickly as possible...
FAQ (also on website)
So what makes Tea Tavern's teas special?We care about the tea, our community, and helping our c...
Product Photos & How to Take Them
The Necessary Supplies A Ring Light with phone mount Large white sheet of paper (Last found ...