Expectations of Marketing Practices
Marketing Agencies
Methodologies
Health Benefits If health benefits are referenced in marketing, then the Tea Tavern must be able...
Overarching Marketing Playbook
1. BRAND IDENTITY Brand Story Mission/Vision: Clarify what your brand stands for and th...
Instagram Growth Strategy
Define Target Audience Demographics (age, gender, location) Interests and Values Pain Poin...
Important Marketing Acronyms + Terms
General Marketing Acronyms + Terms Customer Journey: the process a customer goes through...
Pinterest Strategy
1. Set Up a Business Account gives you access to analytics, ads special tools like Rich P...
Website Copy
PRODUCT COPY Format Product Name Short Bio Origin and Craftsmanship (drop down for info) F...
Home Page Layout
Home Page Layout 1. Notification Bar -rotate 3 messages as a carousel style notification ba...